Floor Cleaning Services Website
Ponce Floor
Custom marketing site for a Puerto Rico cleaning business
Island-wide
Service Coverage
30+
Years Experience Showcased
ES
Spanish-First Content
Overview
Ponce Floor is a custom business site for a Puerto Rico floor care company with 30+ years of experience. It covers services (diamond polishing, restoration, sealing), owner story, gallery, testimonials, and free-quote CTAs via Formspree and WhatsApp.
The Problem
An established floor cleaning business relied on word-of-mouth and social media without a professional web presence. Potential commercial and residential clients had no central place to review services, see results, or request quotes.
The Solution
A custom responsive website that presents the brand, services, and owner story clearly in Spanish — with prominent free-consultation and WhatsApp CTAs so visitors can reach the business in one tap.
Key Features
- —Hero with dual CTAs (free consultation + WhatsApp)
- —Mission, vision, and owner biography sections
- —Floor care and commercial cleaning service listings
- —Photo/video gallery of completed work
- —Client testimonials from local businesses
- —Contact form with service-type selection and Formspree delivery
- —Mobile-responsive layout and sticky WhatsApp float button
Architecture
Static multi-section landing page (HTML/CSS/JS) with Formspree for contact submissions. Deployed to Vercel and served on a custom domain (poncefloor.com). No backend app server — marketing content and assets are static for fast loads and simple hosting.
Tech Stack
Database Design
No relational database. Lead inquiries are submitted through Formspree and delivered by email. Media assets (gallery images/videos, brand logo) are stored as static files alongside the site.
Technical Challenges
- Balancing rich media (gallery photos/videos) with fast mobile performance
- Designing a Spanish-first layout that still feels premium for commercial clients
- Wiring reliable lead capture without maintaining a custom backend
Lessons Learned
- →Local service businesses convert when contact options match how customers already communicate — especially WhatsApp
- →Clear service lists and social proof matter more than flashy effects on service sites
- →Static sites with form SaaS keep ownership costs low for small business clients
Future Improvements
- • Lightbox gallery for before/after comparisons
- • Google Maps embed for service area visibility
- • Analytics and conversion tracking on CTAs
- • Online quote request flow with photo upload
Screenshots
Interface views across dashboards, marketing pages, and key product workflows.